What was the issue?
A new type of active warning sign, activated by road vehicles approaching passive level crossings undergoing trials in New Zealand. Evaluating the reliability of the active signage and observing all traffic at trial sites to determine the effects of the signage on compliance and approach speeds.
Seek to leverage and complement New Zealand trials by evaluating the effects of active signage on drivers’ visual scanning and search behaviours.
What was done?
Data collection via field-testing of drivers with eye tracking under day and night conditions and driver questionnaire.
Focus on the short term effects of the active signage, involving drivers who were unfamiliar to the presence of the crossing and the trialled signage.
What was found?
Active signage appeared quick to attract the attention of drivers and drivers did not fixate on the active signage for extended times.